From idea to production, with clarity.
We design and develop collections through a structured, production-ready process. Built for founders ready to
move forward.
From idea to production, with clarity.
We design and develop collections through a structured, production-ready process. Built for founders ready to move forward.
About the Studio
By Phases is a fashion design studio built to bring clarity, structure, and direction to how collections are created.
We started By Phases to bridge the gap between ideas and execution, helping founders move from vision to production-ready collections with confidence.
Zinnia leads the design side, with 8+ years of experience across design, development, and technical execution. Richard leads the systems and creative direction behind the business.
Together, we focus on turning scattered ideas into clear, elevated collections that are ready for sampling and production.
Our goal is simple, to help you become the creator of your own brand, with the right design direction, structure, and technical support behind you.
By Phases is also a reflection of what we believe in. That through creativity and ownership, you can build a different kind of freedom, not just in business, but in the life you are building around it.
We work with founders who are ready to take ownership of their brand, their work, and the direction they are choosing to go.
About the Studio
By Phases is a fashion design studio built to bring clarity, structure, and direction to how collections are created.
We started By Phases to bridge the gap between ideas and execution, helping founders move from vision to production-ready collections with confidence.
Zinnia leads the design side, with 8+ years of experience across design, development, and technical execution. Richard leads the systems and creative direction behind the business.
Together, we focus on turning scattered ideas into clear, elevated collections that are ready for sampling and production.
Our goal is simple, to help you become the creator of your own brand, with the right design direction, structure, and technical support behind you.
By Phases is also a reflection of what we believe in. That through creativity and ownership, you can build a different kind of freedom, not just in business, but in the life you are building around it.
We work with founders who are ready to take ownership of their brand, their work, and the direction they are choosing to go.

1000+
DESIGNS
1000+
DESIGNS
8+
YEARS EXPERIENCE IN FASHION
8+
YEARS EXPERIENCE IN FASHION
WHAT WE DO
CONCEPT DEVELOPMENT
FULL DESIGN DEVELOPMENT
CREATIVE DIRECTION
FASHION ILLUSTRATIONS
TECH CADS
TECH PACKS
FACTORY PAIRING
SAMPLING & PRODUCTION
"Having the right people around you when building a brand means everything, especially people who truly understand your vision and help bring it to life with care and skill. I feel very grateful to have come across
By Phases and to have had Zinnia’s support during this stage of my journey."
"Having the right people around you when building a brand means everything, especially people who truly understand your vision and help bring it to life with care and skill. I feel very grateful to have come across By Phases and to have had Zinnia’s support during this stage of my journey."
Founder - Patch Denim
Ready to build your next collection? Start with a clear design direction and production-ready execution.
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Ready to build your next collection? Start with a clear design direction and production-ready execution.
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Ready to build your next collection? Start with a clear design direction and production-ready execution.
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