By Phases is a fashion design studio specialising in design development and technical development, creating production-ready designs and tech packs for founders and brands.
[ About the designer ] Zinnia is a fashion designer with 7+ years of experience across design, development, and technical execution. After working across multiple roles within the industry, she co-founded By Phases with her partner to bring clarity and structure to how collections are built.
By Phases was created to help founders and creatives turn ideas into production-ready collections, using proven systems, strong design direction, and technical precision. The studio supports those ready to step into ownership of their brand, their work, and the life they’re building.
I craft digital experiences by blending design, storytelling, and technology—building distinctive brands and seamless websites powered by Framer. My approach combines creativity with innovation, pushing beyond the ordinary to deliver work that feels both functional and inspiring.
From ambitious startups to established businesses, I collaborate closely with clients to bring their ideas to life, shaping interactive experiences that connect deeply with audiences. Every project is more than just a website—it’s a journey of transforming visions into digital realities that engage, inspire, and leave a lasting impression.
1000+
DESIGNS
1000+
DESIGNS
1000+
DESIGNS
7+
YEARS EXPERIENCE IN FASHION
7+
YEARS EXPERIENCE IN FASHION
7+
YEARS EXPERIENCE IN FASHION
WHAT WE DO
design development
design development
design development
Technical development
Technical development
Technical development
brand dna
brand dna
brand dna
concepts
concepts
concepts
sketch illustrations
sketch illustrations
sketch illustrations
pre-made designs
pre-made designs
pre-made designs
Ready to build your next collection? Start with a clear design direction and production-ready execution.
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Ready to build your next collection? Start with a clear design direction and production-ready execution.
Copy Email
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Ready to build your next collection? Start with a clear design direction and production-ready execution.
Copy Email
Copied